AI Marketing Company
AI Marketing Company
Google Ads
Google Ads can burn a budget fast if it's not built around a real offer and a tracked path to a booked call. We build campaigns to convert, not just to click — search and retargeting ads managed directly by the person running your account, not an outsourced team.
We target the exact terms your next patient or customer is searching right now — built around your actual services, not broad guesses that burn budget on the wrong clicks.
Most visitors don't convert on the first visit. We stay in front of the ones who were close, so the second or third touch is the one that books the call.
Ad groups get built around one tight theme each — a service, a location, an intent — not one giant list of everything you offer. Search terms start on Phrase and Exact match, not Broad, so budget goes toward the queries you actually want, not whatever Google's algorithm decides is "related." Negative keywords get built in from day one, not bolted on after budget's already been wasted on job-seekers or DIY searchers.
It's rarely the bid. It's sending paid traffic to a homepage instead of a page built for that exact search, running Google's suggested budget increase without checking if it's justified, or letting a campaign run for months with no real conversion tracking to judge it against. We check for all three before a campaign goes live, not after the first invoice.
Google Ads FAQ
The full campaign build — keyword research, ad copy, and the landing page the traffic goes to — plus conversion tracking set up before launch, ongoing bid and budget optimization, and weekly reporting on cost-per-lead and booked calls rather than clicks.
There is no single right number, and anyone quoting one without looking at your category is guessing. The budget that makes sense depends on what a click actually costs in your service and area and how many leads you need per month. We size it against real auction data for your services before you commit to anything.
Paid search starts putting you in front of people the day it goes live, where SEO usually takes 60 to 90 days to show meaningful traction. The trade-off is that the first few weeks of a campaign are largely about gathering conversion data, so early cost-per-lead is rarely the number the campaign settles at.
The person you talk to. Campaigns are built and managed directly rather than handed to an outsourced team, which is also why we don't run a templated package — the account gets built around your offer, not a preset structure.
Tell us what you do. We'll review the best next move — no public pricing menu, no pitch.
Prefer to talk? (805) 694-5042